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Apple Explains The Design Process Behind All Of Its Products [VIDEO]

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Apple started its WWDC 2013 keynote yesterday with an animated video that explains the philosophy behind how Apple designs its products. In case you missed the video it is indeed worth checking out now that it has been uploaded to YouTube. It further elaborates the fact that while there is a ton of competition out there, Apple will never release a product that they consider to be imperfect, unlike a lot of other companies.

Apple Explains The Design Process Behind All Of Its Products [VIDEO]

There have been instances where the fruit company has gone against this mantra, such as with its release of Maps in iOS 6, but for the most part Apple sticks to its philosophy of perfection.

Apple stated in the video that they start off the design process with the question “What do we want people to feel?” Once this is established they begin to craft around the intention and it takes time; there is thousands of no’s for every yes. Then they simplify, and finally perfect every little detail until its perfect, even if it means starting over.

The post Apple Explains The Design Process Behind All Of Its Products [VIDEO] appeared first on iJailbreak | Unconventional Jailbreak And iOS News.


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